Trish, How long have you been in the Nail Industry and how did you get to become a Salon Success Coach?
To answer this question, it’s probably best that I share with you a defining moment in my career that bought me to where I am today, helping people like you to have a more fulfilling career in the Industry with more of the ideal, long term clients that make a salon successful.
I have been in the Nail Industry since I was 17. That is over 28 years now and I still have the same love and passion for this Industry. Over the years however I have had major life changes and those changes have influenced the type of career I now have within the Industry.
There were a couple of things that happened in my life that were a direct result of having a busy Salon business and not knowing the specific values, techniques and marketing skills I know now.
I didn’t know how to find and have quality time for my family. All of my energy was put into the business and my clients had the first option on my time. My children suffered and my marriage broke down. I retired from the Industry for a short time thinking that my career was the problem when in fact the problem was that I didn’t know how to have the work/life balance I needed.
I didn’t know how to charge what I was worth, attract the ideal clients I wanted and have systems in place so my business didn’t take up all of my time and energy but was still very profitable. I was great at attracting clients and having a full salon but had to learn how to have a balance and work on the business rather than in it all the time!
If there had been a system and mentor to help me back then I would have jumped at the opportunity however I had the figure it out for myself, which I did but it took a lot longer than if I had someone to show me how.
All the salons I have ever owned have been full of clients within 3 months of opening. Clients were often amazed at how quickly I could fill my business as they saw other salons that were not busy at all. I have had many Nail Technicians as clients also and they have wanted to know “Trish, how do you get so many clients to your salon so easily in such a short amount of time!”
I have inspired many people to begin a career in the Nail & Beauty Industry over the years and this has given me a lot of joy. Inspiring people and showing them how to have a fulfilling life with a successful Salon full of ideal clients gave me so much pleasure I wanted to do more of it.
So now this is what I do. I share my knowledge of client attraction, marketing and personal value with others like yourself, so you too can have a wonderful, fulfilling, long and successful career in the Nail Industry!
I have developed a Home Study Course called
and I also offer personal support to make the results even better and faster.
Who are you clients exactly?
I work with people just like you who own a Salon, are really great at what you do and are passionate about your work; however, have never been taught exactly how to attract your ideal clients, set up systems to have the salon run more efficiently and would like to have more time for life!
What makes you different from the other business mentors in the Industry?
Although you will learn, or perhaps revisit, management and other ‘business’ type stuff, you have me as the Salon Success expert and consultant. I believe mindset is vital to success so I have a focus in this area also. I work with Salon owners primarily within the Nail Industry and this is what I know and love however any salon can benefit from what I offer and teach.
I want for you to have a fantastic, long and successful career in the Industry and this approach makes me very focused and dedicated to your Salon success, not only from a business aspect, but from a personal perspective as well.
What type of personality do you work best with and what is expected of me?
Salon Success and the GLOSS System were created for people who are absolutely excited and deadly serious about getting more clients and a long, fulfilling career. A ‘can do’ attitude and a determination to become more is a must. Consider what you will do with me to be an action learning course. You will be expected to take serious action and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: more ideal clients easily and quickly.
What exactly is the GLOSS System what does it include?
Attracting long term, ideal clients into your business begins with understanding what these clients want, where they are and what will make them want your services.
The GLOSS System covers all the important areas of a Salon business including personal values, passion and purpose, which I believe to be a big key in the success of any business. Then, it means taking some serious action on it. Here’s what the system gets you to do:
G- Grow your Uniqueness
We examine how important values, passion and purpose are for growing your uniqueness in the Industry. This defines your core brand and attracts your ideal clients to you.
L – Leverage Marketing and Promotional Strategies
After this Module, marketing won’t seem like such a mystery! Client bases will double with proven strategies and tools. Getting yourself out there in a big way will become so much fun you will wonder why you didn’t do it before!
O – Outstanding Style
Here we will discover why and how some salons stand out more than others and why it is that clients will return again and again to see you.
S – Sensational Salon Shine
Clients are the life blood of any business and in this module you will learn how to keep long term ideal clients with conversational techniques and empowering techniques that will have the clients wanting all of their friends to come and see you too!
S – Secure Salon Success
A salon needs to run smoothly from the back end too. This is what will be discovered in Module 5 along with inspired business goals and actions.
These are the steps I have followed to have many successful salons in my career and I know that if you are serious about having success, and action all of the steps, you too will enjoy a fantastic, long career in the Industry.
What results can I expect?
- Hone in on the EXACT clients that you want to work with each day
- Have the ideal clients that will pay you what you are worth and send referrals to you easily.
- Make your salon stand out as the best one around and THE salon to go to.
- Marketing strategies that can be achieved easily to have your ideal clients come to you.
- Staff members who have the same passion and vision as you do for your salon.
- Make more money than you’re making now, while enjoying your business more than you currently are.
- Receive specific tools to use: “just add water”.
- Work smarter at building your business, not harder.
- Make your specialty service stand out in the industry and the marketplace
- Create new goals for your business and stay accountable to them and achieve them
- Discover systems for your business that will give you more time to do what you love to do.
- More quality time with your family and loved ones while still maintaining a healthy, growing business.
- Get out there and network effectively
- Create packages that will have your clients staying longer, get better results, refer more people and have you make more money.
- Set up referral systems
- Create partnerships and alliances that will propel your business even more.
- Create greater exposure for yourself and visibility for yourself and your salon.
How quickly can I expect results?
Obviously this will depend on how long you have been in business and how much you put into action the assignments you are given. That being said, clients usually see results within the first couple of months and some even the first couple of weeks, in the form of new clients, clients who stay longer, more revenue, turning more prospects into paying clients and more referrals.
How can I guarantee myself that I will get more clients, in record time?
Take action on all of your assignments and worksheets. Be totally focused on attracting new clients. Understand it is not a “quick fix”, it’s not magic and it may take up to a year for you to plant all the seeds and for those seeds to grow into the fruit you can enjoy. I can tell you that results will occur if you take action and implement the techniques and strategies I suggest.
Trish, based on everything I have heard and read about you, I know you’re the one I want to learn from. What are my options for getting started with you?
Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals…
To get started with attracting and keeping more clients, make more money and have more time off, I would suggest you invest in the Gloss System Home Study Course which also incudes strategy sessions with me, one on one.
Ok, how do we get started?
Great! Did you know that one of the most important characteristics of successful people is that they take action? They are decisive and take educated risks and they move forward towards success faster as a direct result of this. So, since this feels right for you, then go for it.
Here’s what you do: Just click on this link: GLOSS SYSTEM and order immediately.
Or you can email us at firstname.lastname@example.org and we’ll be happy to answer any questions you have. I can’t wait to meet you in person or on the phone to get you started on your path to more clients, more income and more time in your life!
If I’m not ready to get started, how can I sample your work at low cost to see if it’s the right solution for me?
A way to sample Salon Success is by subscribing to the weekly email newsletter. This will provide you with business tips and powerful techniques from our GLOSS System and coaching programs.
Simply enter your details above in the box on the right and you will receive valuable information immediately!
I’m ready to do this but I have a few more questions? Can I call you?
Yes if you have a couple of additional questions just email me at email@example.com or connect with me via Skype at patricia.rock.7
I would be happy to talk to you and walk you through the different options to see which one would fit you the best. I can’t wait to see you succeed and I am honoured to be the one to help you. Let’s get started!
To Your Success
No longer ‘behind the table’, Trish is passionate about the success of other Salon owners. Often when training to become a Nail or Beauty Professional there is no business training and this can be disastrous.
Writing articles that help the Salon owner in business and personal success is something Trish enjoys doing and she has been featured in many blog posts, websites and online publications including stylez4women, cherrymag , ezine articles and has also featured in a collaborative published book by Janet Beckers called The Power of 100.
Trish Rock is a multi award winning Nail Artist who has been in the Industry for 30 years.
She has had numerous successful Salons in this time as well as being an employer, a competition winner, a judge, an educator and also a consultant. Trish has established salon businesses in hairdressing salons, beauty salons, stand alone premises and also at home. She has also had a mobile business.
Trish is also a published author of 2 unique books - The Nail Technicians Business Guide- How To Outperform and Outlast The Competition & How To Love The Clients You Really Want To Hate
Nail Talk Radio is THE NAIL INDUSTRY FIX and Trish has also been featured in 2 interviews with the hosts Athena Elliot and Naja Rickette.
To connect with Trish for more information, an interview or Media spot please contact her at firstname.lastname@example.org or on Skype at patricia.rock.7