Sound a bit harsh?
This weeks Wednesdays Words of Wisdom will address something that I have been noticing more and more lately while listening to Nail Technicians.
It doesnt matter if your Nail Salon has everything available on the market today! If you dont know the basics, and are good at them, your business will not survive.
I know what it’s like when you are in the Nail Industry. Bright shiny object everywhere, or should I say ‘glittery objects’! You feel you just have to have it all so you can offer everything and be prepared for any client that walks in to the salon! My salons were full of all the latest and greatest products!
The difference however is that I knew the basics of nails and business and could actually use these products to improve my salon, the client experience and my profits.
Many Nail Technicians are investing in all the newest products thinking they will get more clients and increase their profits. The problem is- they are spending a lot of money on products they will not use or do not know how to use! These products will sit on their shelf, in their cupboards and drawers collecting dust and draining the bank account.
I see a lot of Nail Techs who have only been in the Industry for a short time and want to fast track straight to all the exciting glittery things! Nothing wrong with the ‘glittery’ stuff but please, learn your basic nail skills first so you are actually able to do a great job with all the other products!
The biggest advice I can give Nail Technicians who want to increase their clientele and expand their services is to learn the basics first! Practice, Practice, Practice! How can you reasonably expect to do great service with the latest products and nail art accessories if you are not well skilled in doing the basic nail services? If you havent learnt to shape a nail correctly, what makes you think you will be able to make a stiletto nail look good? If you havent learnt how to do a full set of basic nails in less than 1.5 hours, how will you be making enough money to cover your time and products and how much longer will it take you to do glitter and artwork etc?
It may sound a bit harsh but the reason I feel this is so important is this:
Your SELF WORTH will absolutely go out the door if you attempt too many things and find you are not good at them. Once your self worth plummets, you may feel like giving up, that you are just not good enough and you will never get your salon to be successful!
By getting the basics right in the beginning, when you start to experiment with new products you will find that if it doesnt work for you, you will still feel confident in your ability because you have built up a clientele on the basics.
As a Nail artist, I understand exactly the passion and drive that encompasses us and our work. We want to be doing all the new things that are available. I’m not saying dont do them. I am aware of how important it is in your salon to have extra services to increase your profits. What I am saying is make sure you have absolutely mastered your basic nail skills first and practice practice practice!
Keep on practicing the basics and you will have the most successful Nail Salon of your dreams!
I truly want you to be a success so if you have any comments I would love to hear them and if you need any advice on business issues please let me know!
To Your Success
Tags:better nail salon,more clients,nail basics,nail salon business,nail salon success,nails