The way you feel about life and others will have a huge impact on how you build your salon business.

Big statement?

Let me explain what I mean by that and perhaps give you the tools to invite more prosperity into your business, more clients through the door and more peace of mind for you.

Mostly the salons I see and experience are working from a competitive stand point. By that I mean:

• They are making sure their salon is better than the others (coming from a fear point of view).
• They want more than the others.
• They are making sure the other salons dont take anything away from them ie clients.
• They do not want to miss out on anything.

There is a definite energy that accompanies these thoughts and it is negative. It is aligned with jealousy, scarcity, resentment and fear of losing money, clients and your business.

This may work for some, and it may work for a while however while it may bring in clients and money, it will not bring you prosperity. It will attract to you more negatives such as other salons taking clients, other salons performing better and basically everything you are focusing on!

Remember- What You Think About Most Of The Time Is What You Will Experience

Let me show you a more positive way to do business. A course of action that will not only have your salon running more effectively but will see a change to your whole outlook and life.

Use Creative Energy instead.

Creative energy is positive. Creative energy comes from a place of service, not competition. Creative energy will begin to ATTRACT more creative, positive energy to you.

How can you incorporate this into your salon to have more clients, more profit and a salon that people look at and say- I wonder what they are doing to get so busy? (that may be the competitive minds by the way!)

Here are some positive ways to increase business:

• Create a EXPERIENCE for your clients that they love and that will see them counting down the days till they return.
• Create the salon that YOU want- not a ‘better’ version of the one across the road.
• Service is key. Come from a ‘place of service’ to others rather than a ‘money collection’ attitude.
• Positive energy will attract MORE positive energy.
• Value is paramount. Offer VALUE and the price will be secondary.
• The clients that leave or dont come- they were not a match for your salon and they have done you a favour.

The way people do business is changing. Yes, we need to be making an income in our business, I totally agree. But it wont come from just offering a service or product to someone anymore, not in the long term anyway.

It is all about relationships. People want to feel like they belong. They want to feel welcomed and they want an experience that they are not getting elsewhere. If YOU can provide that- you will have a loyal, long term client at your salon.

Complaining and whining about what the other salons have done or are doing to you is not the way. Worrying about clients that are going elsewhere is not the way.

Remember- What You Think About Most Of The Time Is What You Will Experience

Be creative. Create the salon YOU want with an EXPERIENCE your clients will be coming back for long term. Dont worry so much about what the ‘competition’ is doing. In fact, if you reach out to the other salons you may find ‘like- minded’ business owners and you can form alliances! Its a win/win for everyone that way! There are enough clients to go around. There is no lack except for the lack in your mind.

One last word- you will also have MORE FUN being creative rather than competitive.

To Your Success

Trish